《一把老黄土》一书由花城出版社出版以来,受到读者、专家和媒体的热捧,销量节节攀升。在数字出版对纸质图书出版冲击力加大而普遍销量难支的当今,一本仅以述说个人情感的散文集能够逆市而发,连创纪录,这不能不使人暗自称奇。本文仅就樟楠亲情散文《一把老黄土》的出版情况,探析该书给新疆出版界带来的启示。 Since its publication by Huacheng Publishing House, an “Old Loess” book has enjoyed favorable sales growth among readers, experts and the media. In today's digital publishing impact on the publishing of paper and the increasing sales of hard-line nowadays, a mere collection of essays to talk about personal feelings can go against the trend and even create a record, which can not but secretly amazed. This article only on Zhang Nan's affectionate prose “an old loess” publication, to explore the book to Xinjiang publishing industry enlightenment.