老实说,现在才开始要谈自有品牌是有点晚,但是总比不做好。 谈到经营自有品牌,很多人的第一印象就是“那要花很多钱”,或者会认为不过就是多打打广告罢了。但是品牌的学问之所以博大精深,正在于他必须操弄消费者的认知,甚至尝试找出消费者的新需求。这必须从笔者这段时间接触到的两辆车子谈起。说是车子其实也不是真的车子,一台是由宏 Acer所推出,得到知名跑车大厂法拉利授权独家生产的法拉利笔记型计 To be honest, it’s a bit late to start talking about your own brand, but it’s better than not. When it comes to own-brand management, many people’s first impression is that “it takes a lot of money,” or they think it is more advertising. But the reason why brand learning is so profound is that he has to manipulate consumer perceptions and even try to find new consumer needs. This must be mentioned from the two cars I contacted during this time. Is actually a car that is not really a car, one is introduced by the macro Acer, the well-known sports car maker Ferrari authorized exclusive production of Ferrari notebook