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去年,中国陶瓷艺术大师封伟民申报的人名商标“封伟民”以及“封氏陶艺”被国家工商总局商标局核准注册,注册类别包括家用器皿、陶器、瓷器等。据悉,这是佛山陶艺界第一个将自己人名注册为商标的陶艺大师,他也将开启佛山陶艺大师注册人名商标的先河,名人品牌化现象也势必给“石湾公仔”区域品牌发展带来新的机遇。本文拟从“石湾公仔”陶艺大师商标保护现状、名人品牌的作用来探讨如何有效发挥名人品牌与区域品牌的相互作用。
Last year, the celebrity seal “Feng Weimin” and “Feng Shui Ceramics” declared by You Weimin, the master of Chinese ceramic art, were approved for registration by the Trademark Office of the State Administration for Industry and Commerce. The registration categories include household utensils, pottery and porcelain. It is reported that this is the first ceramic pottery industry in Foshan will be registered as their trademark ceramist, he will also open Foshan ceramist registered trademark name precedent, the celebrity brand is bound to give “Shiwan doll ” regional brand development Bring new opportunities This article from the “Shiwan doll” pottery master trademark protection status, celebrity brand role to explore how to effectively play celebrity brand and regional brand interaction.