进入20世纪90年代中后期以来,我国电视传播界在节目改版与创设淘汰、节目评价与编播制作以及广告经营活动中,广泛引入收视率指标。“收视率”一词越来越多地为广大电视受众所接受,甚至成为衡量节目受欢迎与否的标志性指标。当传统的行政式管理逐渐淡化时,电视竞争必然 Since entering the middle and late 1990s, China’s television broadcasting industry has widely introduced audience rating indicators in program revision and creation elimination, program evaluation and compilation of broadcasts, and advertisement management activities. The term “ratings” is increasingly accepted by the majority of television audiences and has even become a benchmark for measuring the popularity of programs. When the traditional administrative management gradually diluted, the television competition is inevitable