现代商品包装风格迥异,但无论是国外的商品还是国内的商品,无论是销售到哪里,一件商品的包装可以没有图画但绝对不能没有文字。一件商品包装上文字包括品牌字、宣传语、说明性文字,在这三者之中品牌字的设计尤为重要。一个好的品牌字设计不仅仅是艺术效果的点睛之处,更是产品、企业在消费者心中的形象标志。 Modern goods packaging style is very different, but whether it is foreign or domestic goods, no matter where the sales, a product packaging can not picture but absolutely can not do without text. A word on the packaging of goods, including brand names, slogans, descriptive text, among the three brand word design is particularly important. A good brand word design is not only the culmination of artistic effect, but also the product, the image of the business in the minds of consumers.