年鉴编辑部开展广告业务是很有必要的,这是因为:一、广告是商品经济的产物,是传播信息特别是传播经济信息的一种很重要的形式。年鉴作为编年史,它是一个地区、一个行业的信息总汇。年鉴广告,不仅可以增加年鉴信息储量,而且可以更好地为企业、为社会服务,给予商品经济的发展以积极的影响。二、年鉴刊登广告,增加了编排类目,活跃了版面,使年鉴生色。三、年鉴是资料性工具书,出版费用高,经济负担重,开展广告业务可以增加收入,弥补部分资金缺口。 Yearbook editorial department to carry out advertising business is necessary, this is because: First, advertising is the product of the commodity economy is to disseminate information, especially the dissemination of economic information is a very important form. Yearbook as a chronicle, it is a region, an industry information pool. Yearbook advertising, not only can increase the annual information reserves, but also can better for business, social services, giving a positive impact on the development of commodity economy. Second, the annual publication of advertising, an increase of cataloging, active layout, so that the yearbook color. Third, the yearbook is an informative book, high publishing costs, heavy economic burden, to carry out advertising business can increase revenue, make up some of the funding gap.