Four kinds of bis(N-alkylsalicylaldiminato) zinc(II) complexes were synthesized, and their molecular structures were determined by FT-IR and elemental analysis. Their photoluminescence properties were determined, which indicated that they could emit strong fluorescence varying from blue to yellow to reddish orange depending on their different molecular structures. They had good thermostability, solubility and film forming capability, and can be used as organic electroluminescent materials. These new complexes may afford the feasibility to realize full-color display with materials based on similar molecular structures.