市场竞争日益加强,潜在危机时刻威胁着企业生存,居安思危,防患于未然是企业危机管理的重要内容。在全球金融危机影响下,如何运用危机管理理论,采取有力措施应对危机,是企业管理者应思考的问题。 The increasingly fierce market competition, potential crisis moments threaten the survival of enterprises, prepare for danger in times of peace, and take preventive measures before the crisis is an important part of corporate crisis management. Under the influence of the global financial crisis, how to use crisis management theory and take effective measures to cope with the crisis are issues that corporate managers should consider.