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本文通过对消费者市场、行业环境以及销售与宣传等维度剖析了足球器材体育市场营销中的关键点,对传统营销策略的利弊以及援助式营销策略的内涵与影响进行了探究,同时文章对援助式足球器材的影响因素也进行了深入的分析。研究结果认为技术援助式营销策略在足球运动器材营销中是可行的且具有一定的竞争力,其有效的运用将有助于提高消费者满意度,形成产品服务特色。
This article explores the key points in the sports marketing of soccer equipment through the dimensions of consumer market, industry environment and sales and marketing, explores the pros and cons of traditional marketing strategies and the connotation and impact of the aid marketing strategy. At the same time, The influencing factors of football equipment have also been analyzed in depth. The result shows that the technical assistance marketing strategy is feasible and competitive in the marketing of football equipment, and its effective application will help to improve consumer satisfaction and form a product service characteristic.