公共卫生事件报道越来越深刻地影响人们的思维与行动。从全球抗击禽流感,到哈尔滨停供自来水四天所引起的广泛关注,卫生报道再次成为本刊的重要选题。公共卫生报道从来都不是单纯的科技报道,它涉及人们心理的调适、生活方式的改变、社会舆情的变化、相应制度层面的变迁,甚至还涉及国际利益协调。随着社会福利水平的提高,公共卫生资讯日益受到关注,必然对深刻地影响人们的思维及行动的报道的科学性、准确性及服务性,提出更高要求。传统的医药卫生报道模式正在受到前所未有的挑战,在新的历史背景下,我们如何应对? Public health incident reports affect people’s thinking and action more and more deeply. From the global fight against bird flu to the four-day stoppage of tap water in Harbin, which has caused widespread concern, health coverage has once again become an important topic for this issue. Public health reporting has never been a mere technical report. It involves the adjustment of people’s psychology, the change of life style, the change of social public opinion, the change at the corresponding institutional level, and even the coordination of international interests. With the improvement of social welfare, the public health information is getting more and more attention. It is bound to put forward higher requirements on the scientificity, accuracy and service of reporting that profoundly affect people’s thinking and action. Traditional medical and health reporting model is being hitherto unknown challenges, in the new historical background, how do we deal with?