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本文根据营销专业的特点提出了嵌入式实践教学模式,即由实践嵌入理论和将理论嵌入实践中的教学模式。这种模式的应用提高了学生对理论知识的感性认识和理解程度,培养了学生发现问题、分析问题和解决问题能力。
This text puts forward the embedded practice teaching mode according to the characteristics of marketing specialty, that is, embedding the theory by practice and embedding the theory into practice teaching mode. The application of this model enhances students’ perceptual knowledge and understanding of theoretical knowledge and cultivates their ability to find, analyze and solve problems.