食品是人类最基本的消费品。从国家政策制定到普通百姓议论,从新闻媒体报道到专家学者研究,从食品经营者宣传到一般消费者区分等等迹象表明,食品安全问题已经成为社会各界关注的焦点。本文以心理学、微观经济学的消费偏好与选择和新制度经济学为基本理论,并结合信息经济学的相关背景,探讨与分析信息真伪对食品消费偏好的影响,进而提出相应的对策与建议。 Food is the most basic consumer goods. From the formulation of national policies to the discussion of common people, from news media coverage to the study of experts and scholars, from the propaganda of food business operators to the general consumer differentiation, there are indications that food safety has become the focus of all walks of life. In this paper, psychology, microeconomics, consumer preferences and choices and new institutional economics as the basic theory, combined with the relevant background of information economics to explore and analyze the authenticity of information on food consumption preferences, and then put forward the corresponding countermeasures Suggest.