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维多利亚州癌症协会(Cancer Council Victoria)公布一项研究发现,酒类产品广告可影响饮酒习惯,这能够最有效地刺激饮酒者远离酒精。在本次研究中,研究人员让定期饮酒者观看了几条酒精广告,并要求他们对每则广告抑制饮酒者饮酒习惯的效果进行评估。结果显示,一张显示被酒精变异的癌细胞穿过身体的广告图案被评为最佳广告,而一个要求饮酒者用水代替啤酒的广告被认为效果最差。维多利亚州癌症协会首席执行官托德·哈珀(Todd Harper)称,如果人们能够限制自己的酒量,澳洲就可能减
A study by the Cancer Council Victoria found alcohol advertisements can affect drinking habits, most effectively stimulating drinkers away from alcohol. In this study, the researchers asked regular drinkers to view several alcohol ads and asked them to evaluate the effect of each ad on alcohol drinking habits. The results showed that an ad pattern showing cancer cells crossing the body with alcohol was rated as the best ad, while an ad requiring drinkers to replace beer with water was considered the worst. Todd Harper, chief executive of the Victorian Cancer Society, said that if people can limit their drinking volume, Australia may be reduced