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随着我国互联网的迅猛发展,截止2012年6月底,中国网民数量达到5.38亿,互联网普及率为39.9%。手机首次超越台式电脑成为第一大上网终端。随着人们在互联网传播思想和进行交流,各种新兴媒体和信息通道得到了充足的发展,例如博客、播客、论坛、通信软件(QQ、MSN)、电子邮件、手机短信平台等,在一定程度上,加快了网络信息的产生和传播。由于网络传播速度快,没有地域限制,一些社会热点事件和敏感问题,瞬间通过互联网的各种媒体通道就传遍世界。网络舆论已经成为现实里的社会舆论的风向标,正深刻地改变着社会舆论环境和舆论格局,日益展示着巨大的社会影响力。因此,网络舆情处理是否得当,直接影响政府的执政形象和公信力。
With the rapid development of the Internet in China, as of the end of June 2012, the number of netizens in China reached 538 million and the Internet penetration rate was 39.9%. For the first time, the mobile phone surpassed the desktop computer to become the largest terminal for surfing the Internet. As people spread their ideas and communicate on the Internet, various emerging media and information channels have been well developed. For example, blogs, podcasts, forums, communication software (QQ, MSN), e-mail, On the speed up the generation and dissemination of network information. Due to the fast propagation of the Internet and the absence of geographical restrictions, some social hot spots and sensitive issues instantly spread all over the world through various media channels through the Internet. Internet public opinion has become the vane of social public opinion in reality. It is profoundly changing the environment of public opinion and the pattern of public opinion, and has increasingly shown a huge social influence. Therefore, whether the network public opinion is properly handled directly affects the government’s image and credibility.