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阔别市场15年的“北冰洋”在2011年的寒冬破冰回归,勾起了80后无限的回忆。北冰洋也和重新崛起的“永久”“回力”等老品牌引来大家的怀旧热潮。这股怀旧热潮重新唤起百姓对于老品牌的向往,然而面对越来越挑剔的消费者,老品牌要想占领市场重整雄风,还需要多创新,多研究消费者的需求,恰当地融入时尚和潮流的元素。
15 years away from the market, the “Northern Arctic Ocean” returned to ice in the winter of 2011, bringing back 80 years of unlimited memories. The Arctic Ocean and the re-emerging “permanent” and “return forces” and other old brands have attracted nostalgia. This nostalgic boom reawakened people’s longing for the old brand. However, in the face of more and more discerning consumers, the old brand needs to innovate, study the needs of consumers, and properly integrate into the fashion in order to occupy the market and restore its glory. And the elements of the trend.