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北京市场上欧美风格的别墅已经做得越来越纯正了。在北京别墅市场消费群体里,大部分人群有过海外经历。由于年龄段的不同,消费心理习惯也不一样。一般30岁以下的人群消费别墅的能力会弱一些,0岁有过海外经历的人群,会比较看重别墅的纯正,而40-50岁的人群则因为中国文化的影响,传统文化情结根深蒂固,会比较看重别墅中中式的因素。正由于年龄段不同会有不同的消费需求,别墅才会有不同的风格体现。东山墅的建筑风格走纯正路线,采用了中西结合的园林设计,体现了开发商专注纯正,兼顾融合的思想。基于此,可以看出东山墅的目标客户群是年龄在30-40岁之间、事业成功的行业精英,他们具有国际化的特点,有很高的文化修养。东山墅的建筑设计由美国的建筑大师道林设计,建筑风格上有两大特点:一是坡地上的建筑,所谓坡地就是每一栋别墅都是从2层进入大门,1层坡到水面或庭院。这种具有落差的起伏地势形成东山墅独有的双庭院环境布局:二是流水环绕,水景布局为二横三纵,北高南低,这样保证了户户临水。徐照民认为,郊区别墅如果作为第一居所,业主一般不会考虑其交通成本,但是会考虑其时间成本,在北京交通拥堵问题未解决之前,这种成本是非常大的,而居住东山墅就没有这方面的顾虑。
Beijing-style European and American-style villas have done more and more pure. In Beijing villa market consumer groups, most people have had overseas experience. Due to the different age groups, consumer psychology habits are not the same. The general population under the age of 30 will be less able to consume villas. People who have overseas experience at the age of 0 will value the pure villas. However, the 40-50-year-old population is deeply rooted in traditional culture because of the influence of Chinese culture. More emphasis on Chinese villa in the factor. Due to different age groups will have different consumer needs, the villa will have different styles. Dongshan villa’s architectural style take the pure line, using a combination of Chinese and Western garden design, reflects the developers focus pure, take into account the idea of integration. Based on this, we can see that the target customer group of Dongsasu Villages is the successful industry elite of 30-40 years old. They have the characteristics of internationalization and high cultural accomplishment. Dongshan villa’s architectural design by the United States architect Daolin design, architectural style has two major characteristics: First, the slope of the building, the so-called slope is each villa from the second floor into the gate, a layer of slope to the surface or patio. This undulating ups and downs of the formation of Dongshan villa unique dual-courtyard layout of the environment: the second is surrounded by water, water landscape layout of two horizontal and three vertical, north and south high, thus ensuring household water. Xu Zhaomin believes that if the suburbs villas as a first home, the owners generally do not consider the cost of transportation, but will consider the cost of time, before the traffic jams in Beijing is not resolved, this cost is very large, and living in Dongshan villa there is no Concerns in this regard.