品牌论道——品牌,是广大消费者对一个企业及其产品过硬的产品质量、完善的售后服务、良好的产品形象、美好的文化价值、优秀的管理结果等等所形成的一种评价和认知,是企业经营和管理者投入巨大的人力、物力甚至几代人长期辛勤耕耘建立起来的与消费者之间的一种信任……质量是品牌的本质、基础,也是品牌的生命;服务是品牌的重要支撑,是商品不可分割的一部分,是市场竞争的焦点;形象是品牌在市场上、消费者心中所表现出的个性特征,体现消费者对品牌的评价与认知;文化价值是品牌的内涵,是社会物质形态和精神形态的统一,是现代社会的消费 Brand theory - brand, the majority of consumers on a business and its products excellent product quality, perfect after-sales service, a good product image, beautiful cultural values, excellent management results and so on the formation of an evaluation and Cognition is a kind of trust between consumers and business managers and managers who invest huge manpower, material resources and even long-term hard work by generations ... Quality is the essence and foundation of the brand and also the life of the brand. Services Is an important support of the brand, is an integral part of the product, is the focus of market competition; image is the brand in the market, consumers show the personality characteristics of the heart, reflecting the brand evaluation and awareness of consumers; cultural value is The connotation of the brand is the unification of the social material and spiritual forms and the consumption of modern society