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就现状而言,我国广告业存在的一些问题并未得到真正的解决。作为广告市场主体的广告公司面对严峻的市场形势纷纷寻找出路和对策,但每家广告公司的情况又各不相同,必须根据自己的实际情况找到相应的对策。本文就这一问题提出一些自己的看法,但愿能给大家一些帮助。一、分工细化、专业经营以适应社会化大生产的需要。从国际广告行业来看,国外广告公司受市场经济高度发达的影响,社会分工很细,在广告行业中,广告媒介与广
As far as the status quo is concerned, some problems in the advertising industry in China have not been truly resolved. Advertising companies, as the main body of the advertising market, are looking for a way out and countermeasures in the face of severe market situations. However, the situation of each advertising company is different, and it is necessary to find corresponding countermeasures according to its actual situation. This article puts forward some of your own opinions on this issue, but hopes to give you some help. First, the division of labor refinement, professional management to meet the needs of socialized production. From the point of view of the international advertising industry, foreign advertising companies are affected by the highly developed market economy and the social division of labor is very small. In the advertising industry, advertising media and