对资源枯竭型城市运用体育营销战略的理论基础和现实基础进行探讨,在此基础上对资源枯竭型城市体育营销战略进行构建,提出以体育赛(节)会打造城市品牌、以体育文化建设催生城市体育精神、以体育媒体宣传提升城市美誉度、以体育产业开发支持城市产业升级、以竞技体育成绩提高城市知名度、以群众体育活动展示城市活力的构建策略。 This paper discusses the theoretical and practical basis of using sports marketing strategy in resource-exhausted cities, and on the basis of which, it constructs the sports marketing strategy of resource-exhausted cities and puts forward that city sports brand (festival) will be built with sporting event Urban sportsmanship, the sports media to promote urban reputation to promote the development of sports industry in support of urban industrial upgrading, competitive sports scores to improve urban visibility, the mass sports activities to demonstrate the vitality of the city construction strategy.