大数据时代使记忆成为常态,遗忘成为例外,由此引发了人们对个人信息权与言论自由间的矛盾,被遗忘权应运而生。本文在欧盟、美国的被遗忘权立法基础上,明确了被遗忘权的内容与效力。此外,我国众多网站利用cookies追踪用户网络轨迹,催生了数据弱势群体,被遗忘权可否在国内实现本土化的问题迫在眉睫,本文对此也进行了分析。 In the era of big data, memory became the norm and forgetting became the exception. As a result, people contradicted the freedom of personal information and freedom of speech, and the right to be forgotten came into being. On the basis of the legislation of the forgotten rights of the EU and the United States, this article clarifies the content and effectiveness of the right to be forgotten. In addition, many websites in our country make use of cookies to track the user’s network trajectory, spawned the data vulnerable groups and the issue of whether the right to be forgotten can be localized in the country is imminent. This article also analyzes this.