新媒体技术的发展使得个体自我构建与文化认同呈现出与传统媒体时代完全不同的图景。本文从传播学和文化社会学角度出发,分析了新媒体时代个体自我构建主动性与被动性悖论并存、自我迷失的现状,以及文化认同过程中激烈冲撞的时代现实,并对新媒体时代个体自我构建和文化认同进行了深入的反思。 The development of new media technology makes the individual self-construction and cultural identity showing a completely different picture with the traditional media era. From the perspective of communication science and cultural sociology, this article analyzes the coexistence of individual self-construction and passive paradox in the new media era, the current situation of self-loss and the fierce collision of the times in the process of cultural identity, Self-construction and cultural identity conducted in-depth reflection.