新闻媒介在现代社会具有公开性、广泛性、连续性和大规模集中传播连续的特点,对社会舆论的引导作用举足轻重。这种引导主要体现在:通过持续不断的信息流,构筑现代信息环境;通过直接或间接的意见表达,引导公众意见。那么,新闻媒介尤其是报纸媒体该如何正确地引导舆论,营造良好的 In the modern society, the news media has the features of openness, extensiveness, continuity and continuous mass concentration and communication, and plays a very important role in guiding social public opinion. This guide is mainly reflected in: through continuous flow of information to build a modern information environment; through direct or indirect expression of opinion, guide public opinion. So, how should the media, especially the newspaper media, properly guide public opinion and create a good