中怡康总数据显示,近两年,相对于传统家电产品的低迷增速,生活家电仍旧保持较快的增长,其中,电饭煲前三季度总规模达到111亿元,3580万台,同比增长13.3%、10.3%。从产品类型来看,电脑型掌控市场,机械型走向没落。据中怡康零售监测数据显示,2015前三季度电脑型电饭煲在线下、线上市场的零售额份额分 In the total data show that the past two years, relative to the sluggish growth rate of traditional home appliances, home appliances still maintained rapid growth, of which the total size of rice cookers in the first three quarters reached 11.1 billion yuan, 35.8 million units, an increase of 13.3 %, 10.3%. From the product type point of view, the computer-based control of the market, mechanical decline. According to Zhong Yi Kang retail monitoring data show that in the first three quarters of 2015 computer-type rice cooker online, the online market share of retail sales