作为全球经济引擎的中国,当下正经历着从中国制造向中国创造的转变,转方式、调结构和推动新兴产业又好又快发展已经成为新的时代主题。与此同时,消费主导市场、品牌推动需求成为新的经济增长方式和理念。消费市场是检验品牌的最终归宿。不论强与弱,品牌都需要站在市场的舞台上进行角逐,面临消费者的选择与考验。只有消费者的选择余地足够多,广告主的市场才会足够大,传媒的价值空间才足够广。 As a global economic engine, China is currently experiencing the transformation, transformation, structural adjustment and sound and rapid development of emerging industries that have been created from China to China. This has become the theme of the new era. At the same time, consumer-led markets and brand-driven demand have become the new economic growth mode and concept. Consumer market is the final destination for testing the brand. Both strong and weak, the brand needs to stand on the stage of the market competition, facing the choice and test of consumers. Only when the choice of consumers is abundant enough, the market of advertisers will be large enough and the value space of the media will be wide enough.