一、机构整合,解决“内容来源”问题当前,新媒体虽然重新定义了人们获取信息的方式方法,但“内容为王”的传播基础并没有改变。目前,无论是传统媒体人经营的公众号,还是自媒体大咖运作的大号,优质内容都是其拓展影响力的根本和核心竞争力。对于县级媒体的微信公众号来说,立足本土是发展的关键。但与此同时,县级层面受区域限制,优质内容相对匮乏,一旦加上信息分流,情况就更加不容乐 I. Institutional Integration and Solving the Problem of “Content Source” At present, although the new media redefines the ways and means for people to obtain information, the basis for the spread of “content is king” has not changed. At present, both the public number operated by the traditional media people and the large-scale and high-quality content operated by the media are all the fundamental and core competitiveness of its expansion. For the WeChat public account at the county level, it is the key to development based on the local community. However, at the same time, the county level is subject to regional restrictions and the quality of content is relatively scarce. Once the information is diverted, the situation is even more unmanageable