有线广播,在我国是县乡一级的新闻传播工具,是当地党委和政府联系群众的纽带和桥梁。它生长在广袤的农村,和数以万计的农民(指农村居民)结下了不解之缘。农民是有线广播特定的主要的传播对象,因而研究农民听众的需要,也是广播新闻理论研究的重要课题。我们知道,人的活动和行为往往都有一 Cable broadcasting is a news dissemination tool at the county and township level in our country and is a link and bridge between the local party committees and the government in contacting the masses. It grows in vast rural areas, and is inextricably linked with tens of thousands of peasants (referring to rural residents). Farmers are the main objects of communication for cable broadcasting. Therefore, studying the needs of peasants and listeners is also an important issue in the study of radio news theory. We know that people often have one in their activities and deeds