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以首都经济贸易大学广告学专业为例,提出以实验室的设备和技术为支持,以工作室、校外实践基地建设为平台,以培训、讲座、竞赛、拟真、实操项目一体化的课外实践教学模式,形成递进式、多层次、立体化的课外实践教学体系,探讨高校培养实践创新型广告人才的途径与方式。
Taking the advertising major of Capital University of Economics and Business as an example, this paper puts forward that taking laboratory equipment and technology as support, using studios and extracurricular practice bases as a platform, and integrating training, lectures, competitions, simulation and practical exercises Practice teaching mode to form a progressive, multi-level, three-dimensional practice teaching system after class to explore ways and means of cultivating and practicing innovative advertising talents in colleges and universities.