对于跨国公司来说,它们在中国不费吹灰之力就能一本万金的日子已经一去不复返了。似乎一眨眼的功夫,这个市场就已经变成了战场:对新产品的热衷、对新技术的追求以及对固有管理体制的百般挑剔,这些都已经成了跨国巨头们不得不正视并认真对待的挑战。用一本畅销书里的话说,中国再 For multinationals, the days when they can afford to lose money in China without a lot of effort are gone. Seemingly blink of an eye, the market has become a battleground: the passion for new products, the pursuit of new technologies, and the impeccable selection of an inherent management system have become transgender giants who have to face and take seriously challenge. In the words of a bestseller, China again