本文通过对计算机产品特点及顾客满意评价标准的研究,构建了计算机产品顾客满意度评价模型。通过对问卷调查的数据统计与分析,运用模糊综合评价法,经定量计算得到了计算机产品顾客满意度评价。在此基础上分析了企业如何提高顾客满意度,进而使企业赢得更多顾客的策略和方法,为增强我国计算机企业的市场竞争力提供了参考。 This paper constructs a computer product customer satisfaction evaluation model by studying the characteristics of computer products and customer satisfaction evaluation criteria. Through statistical data analysis and analysis of questionnaire survey, using fuzzy comprehensive evaluation method, the computer product customer satisfaction evaluation was obtained through quantitative calculation. On this basis, the paper analyzes how to improve customer satisfaction, how to make the company win more customers, and provides reference for enhancing the market competitiveness of China’s computer companies.