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在当下中国,互联网广告已经形成了RTB(实时竞价)与PDB(私有程序化交易)并存的格局,同时移动DSP的迅速兴起和发展带动了PC+视频+移动整合的全时、全屏、全接触的营销闭环。我国在DSP展示广告市场规模的增长势头十分强劲,根据iResearch预估,自2014年起,我国将以每年五个百分点的增长速率,快速成长,在2016年左右市场规模将反超美国,并在2017年达到170亿美元。
In the present China, internet advertising has formed a pattern in which RTB (real-time bidding) and PDB (private programmatic trading) coexist. Meanwhile, the rapid rise and development of mobile DSP has driven the full-time, full-screen and full-touch PC + video + mobile integration Marketing closed-loop. According to the forecast of iResearch, since 2014, China will grow rapidly at an annual growth rate of five percentage points. In 2016, the market size will overtake the United States and will reach 2017 in 2017. According to iResearch’s forecast, the size of China’s DSP display advertising market will grow strongly. Year reached 17 billion US dollars.