当今市场竞争,硬件建设和软件建设,是影响竞争胜负两个重要因素。硬件是指网点设施建设,门店装修改造等,软件是指职工的思想教育,企业管理及文明经商、优质服务等。没有优良的网点基础设施,企业发展就缺乏物质技术基础,对顾客无吸引力。如果职工教育、企业管理、优质服务抓不好,则优良的服务设施无从发挥作用,竞争取胜是不可能的。因此,商业工 Today’s market competition, hardware construction and software construction are two important factors that affect the outcome of competition. Hardware refers to the construction of outlet facilities, renovation and renovation of stores, etc. Software refers to employees’ ideological education, business management, civilized business, and high-quality services. Without excellent network infrastructure, the development of enterprises lacks a material and technological basis and is not attractive to customers. If staff education, business management, and quality services are not properly handled, excellent service facilities cannot play a role, and it is impossible for competition to win. Therefore, commercial workers