自顺丰在两年前推出以销售安全美食为主的电商网站顺丰优选后,这家国内民营快递巨头的心思才被外界看得更清楚一些,而随着今年5月,顺丰在国内多个城市密集布局一家名为“嘿客”的网络服务社区店,则更展露出这家企业不满足于仅将自己定位于为别人递送货物的角色,要深度涉足电子商务领域的野心。而相对发展势头迅猛的顺丰优选,才问世不到三个月的嘿客好像还是个试验品,尽管一只脚已经迈进了O2O这条路上,但另一只脚是否跟得上,以及能否笼络大批追随者则是日后它所要面临的问题。 Since the introduction of SF Express, an e-commerce website based on the sale of safe food products, two years ago, the mind of the domestic private courier giant has been seen more clearly by the outside world. The city’s densely-arranged network service community store, called “hacker”, has also shown that the company is not satisfied with its role of positioning itself only for the delivery of goods to others, and it needs to deeply engage in the ambition of e-commerce. The relatively rapid development of SF Express optimism, it appears that customers who have been in the market for less than three months are still guinea pigs. Even though one foot has already entered the O2O road, the other foot is still able to keep up with it. Crowding a large group of followers is the problem that it will face in the future.