一项由中国市场与媒体研究 (ＣＭＭＳ)进行的专题调查表明 ,我国冰淇淋和雪糕市场的未来走向是 :季节性消费逐渐淡化 ,合资品牌更加强化 ,家庭消费正在兴起。冰淇淋、高档雪糕等冷饮类休闲食品的消费季节性呈现出明显的淡化趋势 ,冰淇淋市场容量逐渐增大。目前 ,我国冰淇淋年产 A special survey conducted by China Market and Media Studies (CMMS) shows that the future trend of China’s ice cream and ice cream market is that seasonal consumption has been gradually weakened, joint-venture brands have been strengthened and household consumption is on the rise. Ice cream, ice cream and other high-end snack foods, casual consumption showed a seasonal seasonal decline, ice cream market capacity gradually increased. At present, China’s ice cream with an annual output