人才培养模式是指在一定的现代教育理论、教育思想指导下,按照特定的培养目标和人才规格,以相对稳定的教学内容和课程体系,管理制度和评估方式,实施人才教育的过程的总和。市场营销专业是实践性很强的专业,社会对营销人才的需求规模庞大,从业经验往往成为用人单位对营销人才的基本要求,因此如何培养应用型人才,完善市场营销专业人才培养模式是当前我们亟需解决的课题。一、吉林省属本科院校市场营销专业人才培养模式改进的必要性(一)吉林省高校市场营销专业人才培养模式的现状 Talent training mode refers to the sum of the process of implementing talented person education under the guidance of certain modern educational theories and educational thoughts, according to specific training objectives and personnel specifications, with relatively stable teaching contents and curriculum system, management system and evaluation methods. Marketing is a highly practical professional, social demand for marketing personnel on a large scale, practitioners often become the employer’s basic requirements for marketing professionals, so how to develop applied talents, improve marketing professionals training mode is the current us Urgent problem to be solved First, Jilin Province is an undergraduate marketing professionals need to improve the training model (A) of colleges and universities in Jilin Province marketing professionals training mode of the status quo