日照是一座新兴的沿海港口城市,自然环境优越,海滨资源优良,随着“好客山东”旅游品牌的推出,日照市的旅游市场也得到了极大的传播和推广,旅游业也成为日照的支柱产业。在经济高速发展的同时,旅游业也面临着极大的机遇和挑战。在简要介绍日照市旅游业概况的基础上,通过分析日照市旅游资源面临的现状及存在的问题,提出了加快日照市旅游发展的对策。 Rizhao is an emerging coastal port city with excellent natural environment and excellent waterfront resources. With the launch of the “Hospitality Shandong” tourism brand, the tourism market in Rizhao has also been greatly spread and popularized, and the tourism industry has also become a part of Rizhao The pillar industry. Along with the rapid economic development, tourism also faces great opportunities and challenges. On the basis of a brief introduction of the tourism industry in Rizhao City, this paper puts forward some countermeasures to speed up the tourism development in Rizhao by analyzing the status quo and existing problems of tourism resources in Rizhao.