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本文研究试图从众多的影响品牌忠诚的因素中探索影响较为直接的重要因素,以期望能对中国服装行业的企业建立品牌忠诚打造强大品牌具有指导和借鉴意义。
This article tries to explore a number of important factors that influence the brand loyalty from the many factors that affect the more directly, in the hope that it can guide and reference the establishment of brand loyalty to the Chinese garment industry.