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网络舆论是一种通过互联网实现的集体行为。在近年来发生的一系列网络舆论事件中,网络技术提供了事件发展的最初动力,媒体间的互动协调则强化了特定舆论的力量,使其成为不容忽视的公众舆论并最终在现实社会中产生影响。网络舆论的力量既给政府的社会控制提供了新的手段,也对现有的社会管理和信息控制模式带来了挑战。
Internet public opinion is a kind of collective action through Internet. Among a series of cyberpublic events that occurred in recent years, cyber-technology provided the initial impetus for the development of events and the interaction and coordination among media intensified the power of particular media to make it a public opinion that can not be ignored and eventually emerged in the real world influences. The power of online media not only provides new means for the government’s social control but also challenges the existing social management and information control modes.