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2012年的广告业差强人意。除了互联网广告保持高速增长以外,广告业整体增速回落。传统媒体上一年中的看点也仅仅局限在江苏、湖南等几家强势卫视的角力上。中国广告业几十年来未有如此之寒,这使我们对中国广告业充满了春天般的期盼。好消息是,习李体制的确立给市场带来了信心。中国经济开始回暖,房地产市场稳定,股市回升,各界对2013年经济总体预测都是乐观向上的,这构成了广告业恢复到理想增长状态的重要前提条件。我们最想知道的是,2013年广告业回升的发力点将在哪里。
2012 advertising industry unsatisfactory. Apart from the rapid growth in Internet advertising, the overall growth of the advertising industry has dropped. Aspect of the traditional media in the year just limited to Jiangsu, Hunan and several other strong TV’s wrestling. China’s advertising industry has not been so cold for decades, which has given us a spring-like look forward to China’s advertising industry. The good news is that the establishment of the Lee system has brought confidence to the market. China’s economy started to pick up, the real estate market was stable and the stock market rebounded. All walks of life are optimistic about the overall economic forecast in 2013, which constituted an important prerequisite for the resumption of the advertising industry to an ideal growth state. We most want to know is, in 2013 the advertising industry rebound force will be where.