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康师傅和家乐福的纷争表明:随着中国产业集中度的提升,厂、商的力量对比不断发生变化,双方原有的“均衡”状态常常被打破,这种力量和心理上的“不平衡”有时会以一种炽烈的方式爆发,一如康师傅与家乐福的这次“对峙”。但不管怎样,厂、商双方都应明白,在当下的竞争环境下,和则双赢,真的“闹翻了”则双输。
Conflict between Master Kong and Carrefour shows that with the improvement of industrial concentration in China, the balance of power of factories and traders has been constantly changing, and the original “equilibrium” status of both parties has often been broken. Such power and psychological “not” Balance "sometimes broke out in a blazing way, just like this time between Master Kong and Carrefour. However, in any event, both the factory and the merchants should understand that in the current competitive environment, a win-win situation will really lead to a double lose.