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有人说:标识是建筑的耳环。标识和环境中的其他装置相比,其体量不大,数量却不小,所以小小的标识对于生活空间的影响却是巨大的。如何让标识在空间中的存在更加自然而富有机能,对于标识本体的思考和设计是标识设计中的最本质。标识作为物理性的载体,是一个具有多种作用的媒体。目前设计界对标识的关注基本偏重于标识的信息传达界面。但是,机能决定形态和存在方式,只有对标识本体有充分的认识和理解,才可能设计出容易使用并与环境协调的标识。
Some people say: logo is the building’s earrings. Compared with other devices in the environment, the logo has a small volume and a small quantity. Therefore, the effect of a small logo on living space is enormous. How to make the logo existence in the space more natural and full of function, the thinking and design of the logo ontology is the most essential in the logo design. Identification as a physical carrier, is a multi-purpose media. At present, the design community’s focus on the logo basically focuses on the logo of the information delivery interface. However, the function decides the form and the way of existence, and only the knowledge and understanding of the identity of the sign can make it easy to design and coordinate with the environment.