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如今我国各个领域均得到了很好的发展,尤其近年来中小企业的迅速崛起,为我国带来了更多的经济收益,然而随着时代变更,中小企业传统的营销策略已经无法完全满足当代社会发展要求和发展趋势,因此优化营销策略也成为了我国中小企业亟待解决的问题之一。本文通过查阅相关资料,简要介绍了我国中小企业国际市场营销中存在的主要问题,并提出了行之有效的优化我国中小企业国际市场营销策略的相关措施,以期能够为我国中小企业今后的发展提供有价值的参考。
Nowadays, all fields in our country have been well developed. Especially in recent years, the rapid rise of small and medium-sized enterprises has brought more economic benefits to our country. However, as the times change, the traditional marketing strategies of small and medium-sized enterprises can not fully meet the needs of contemporary society Development requirements and development trends, optimization marketing strategy has become one of the problems to be solved in China’s SMEs. By referring to relevant materials, this article briefly introduces the main problems existing in the international marketing of SMEs in our country and puts forward some effective measures to optimize the international marketing strategies for SMEs in China so as to provide the future development of SMEs in China Valuable reference.