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农村电子商务(简称“农村电商”)是相对城市电子商务而言的,即与“三农”相关联的电子商务,主要是工业品下乡和农产品进城双向流通的电商,包括农村日用品电商、农产品电商、农资电商、农村服务业电商和农村扶贫电商等。中国是农业大国,还有很多农民在农村,因此不管是工业品下乡还是农产品进城,农村电商都是未来最具潜力的市场,这是不争的事实。国家层面对农村电商的发展高度重视,2015年,国家就出台了多项推动农村
Rural e-commerce (referred to as “rural e-commerce”) is relative to urban e-commerce, that is, e-commerce associated with “three rural issues” is mainly a two-way circulation of industrial products to rural areas and agricultural products Business, including rural commodity e-commerce, agricultural electricity suppliers, agricultural electricity providers, rural service providers and rural poverty alleviation e-commerce. As China is a big agricultural country and many peasants are in rural areas, it is an indisputable fact whether rural electricity suppliers are the most potential market in the future, regardless of whether industrial products go to the countryside or agricultural products enter the cities. At the national level, we attach great importance to the development of rural electricity providers. In 2015, the state issued a number of policies to promote rural electricity