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随着时代的进步,农产品的价格一直停滞不前,除了其他因素,有很大原因在于生产者不注重“包装”产品,不知道创建农产品品牌的重要性。本文主要从视觉传达角度,希望提供一套可以指导农产品企业创建和提升品牌的有效方案;同时结合省内区域传统文化特色,将其运用在农产品品牌宣传的视觉传达系统中,使农产品具有鲜明的地域文化特征,提高本地特色农产品市场竞争力,使其有效成为企业创建品牌的最锐利武器。
With the progress of the times, the prices of agricultural products have been stagnating. Among other factors, the great reason is that producers do not pay attention to “packaging” products and do not know the importance of creating a brand of agricultural products. This article mainly from the perspective of visual communication, hoping to provide a set of agricultural products companies can create and promote brand effective programs; at the same time with the province’s traditional culture of the region, the use of agricultural products in the brand of visual communication system, so that agricultural products with distinctive Regional and cultural characteristics, enhance the market competitiveness of local characteristics of agricultural products, making it an effective brand to become the most sharp weapon.