新教材把人们的消费心理分为四类:从众心理、求异心理、攀比心理和求实心理。如何全面地、辩证地看待这四种消费心理呢?从众心理。从众心理是人们经济生活一些共性的追求,是人们在一定时期、一定条件下的相似的心理特点。从消费者来说,春节到了,许多人要购买年货;冬季到了,许多人要置办棉衣;节假日到了,许多人要安排旅游;学生求学 The new textbook divides people’s consumption psychology into four categories: Congregation, Difference, Comparing and Comprehension. How to comprehensively and dialectically treat these four kinds of consumer psychology? Congregation psychology is the common pursuit of people’s economic life, is a similar psychological characteristics of people in a certain period of time and under certain conditions. From the consumer, the Spring Festival has come, many people want to buy New Year’s Eve; winter arrives, many people want to buy cotton-padded clothes; when the holidays are over, many people make arrangements for travel; students study