最近一段时期,中央领导同志对宣传思想工作提出了许多新的要求,要求新闻单位坚持正确的舆论导向,高度重视反映人民群众的心声,使党的主张与人民利益更好地统一起来。强调新闻报道要进一步贴近实际,贴近群众,贴近生活。指出这是用“三个代表”统领思想工作的必然要求,是增强针对性、实效性和吸引力、感染力的根本途径,是思想宣传工作必须长期坚持的工作原则。要求新闻舆论工作更好地为人民服务,为社会主义服务,为全党全国工作大局服务。深刻领会、认真贯彻中央的这些新精神,进一步加强和改进新闻工作,是新闻界当前面临的一个重大任务。 In the recent period, the central leading comrades have put forth many new requirements on the work of propaganda and ideology, requiring news agencies to uphold the correct direction of public opinion, attaching great importance to reflecting the aspirations of the masses and better unifying the party’s proposition with the interests of the people. Stressing that news reports should be closer to reality, stay close to the masses and stay close to life. They pointed out that this is an inevitable requirement of using the “three represents” to guide ideological work, an essential way of enhancing pertinence, effectiveness and attraction, and an appealing force. It is a working principle that ideological propaganda must be upheld for a long time. Press public opinion work is required to better serve the people, serve socialism and serve the overall work of the whole Party and the country. Profoundly understanding and conscientiously implementing these new spheres of the Central Government and further strengthening and improving the work on public information are a major task the media is currently facing.