纵观城市台近几年举办的大型活动,有许多活动策划传播力不够、宣传引导力不够、内容影响力不够、营销公信力不够,陷入发展困境。要提升活动的传播力、引导力、影响力、公信力,必须把责任扛在肩上,把服务做到极致,把受众放在心上,寻找城市台大型活动走出发展困境的有效路径。 Looking at the large-scale events held by the City Taiwan in recent years, there are many activities planned and insufficiently spread, inadequate publicity and guidance, inadequate influence on the content, insufficient marketing credibility and a development predicament. In order to enhance the dissemination, guidance, influence and credibility of the activities, we must shoulder the responsibility, do our utmost to serve the audiences, and take the audiences in the heart to find an effective path for the large-scale urban activities out of development dilemma.