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新媒体技术的草根化、低门槛让人们能更加随时随地的发表自己的观点,同时也能更轻易便捷的获取到各类信息资源,这既给舆情信息工作带来了机遇、也带来了挑战。新媒体环境下,舆情信息的更加多元化、隐匿性更强、不可控性增加、交互性更甚。毫无疑问,这使得舆情信息工作开展过程中信息收集、分析、监控难度都不断增加。为了更好的开展舆情信息工作,积极应对出现挑战,健全舆情信息工作队伍、完善舆情信息工作机制、强化舆情信息工作技术等显得尤为重要,促进舆情信息工作有条不紊的开展。
The grassroots and low thresholds of new media technologies allow people to express their opinions anytime, anywhere as well as more easily and easily access to all kinds of information resources. This not only brings opportunities to the public opinion information work but also brings challenge. In the new media environment, public opinion information is more diversified, more concealed, more uncontrollable and more interactive. There is no doubt that this makes information collection, analysis, monitoring more difficult in the process of public opinion information. In order to better carry out the public opinion information work, it is particularly important to actively respond to the challenges, improve the public opinion information workforce, improve the working mechanism of public opinion information, strengthen the public opinion information technology and so on, and promote the public opinion information work in an orderly manner.