论文部分内容阅读
本文对企业品牌延伸对企业的重要性及我国企业品牌延伸方面存在的主要问题进行了简要的分析,并提出了应对策略。
This article briefly analyzes the importance of corporate brand extension to enterprises and the main problems in the extension of corporate brand in our country and puts forward some countermeasures.