近年来电子商务发展迅速,文章从我国社会发展趋势出发,从多方面来探讨电子商务对我国传统旅行社的影响,包括目标市场、产品形式、经营模式等。最后从发挥线下优势、促进线上线下资源整合、引进复合型人才三个角度为我国传统旅行社在电子商务环境下获得竞争优势指明方向。 In recent years, the rapid development of e-commerce, the article from our social development trends, from many aspects to explore the impact of e-commerce on China’s traditional travel agencies, including the target market, product forms, business models. At last, we point out the direction that our traditional travel agency can gain the competitive advantage under the environment of e-commerce from the three angles of giving play to the advantage of offline, promoting the integration of online and offline resources, and introducing compound talents.