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机构研究认为,越是经济不景气、民众对企业信心不足,广告的千人成本就越高,就越要通过公共关系的形式来消除公众顾虑、恢复公众信心、推广品牌和产品。
Institutional studies suggest that the more an economy is in a downturn, the public are not confident in enterprises and the cost per thousand of advertisements is higher, the more public concern should be eliminated through public relations to restore public confidence and promote brands and products.